The majority (62%) of 16-to-24 year-olds in the United Kingdom prefer print books to ebooks, according to a new report from Voxburner. The report included responses from 1,420 participants surveyed between September 25 and October 18, 2013.
The top two reasons that the respondents prefer print are:
- print books are a good value
- readers have an emotional connection to physical books
The other top-rated reasons for preferring physical to digital products are:
- “I like to hold the product” (51%)
- “I am not restricted to a particular device” (20%)
- “I can easily share it” (10%)
- “I like the packaging” (9%)
- “I can sell it when used” (6%)
In terms of preferences for physical products versus digital content, printed books were the most desired, ahead of movies (48%), newspapers and magazines (47%), CDs (32%), and video games (31%).
Source: The Guardian