eBook of the Week

Millions will be glued to their TVs this Sunday to watch the Super Bowl … AND the ads. How do advertisers do it? Why do we care as much about the ads as the game itself?

ADs to Icons: How Advertising Succeeds in a Multimedia Age by Paul Springer

ads to icons “Ads to Icons is about recent developments in the media-drenched age where so many channels, public spaces, and personal technologies carry advertising that it’s hard for any messages to register. This book shows how advertising can still rise above the noise and clutter … to make people take notice. The fundamental argument … is that advertising has been regenerated and transformed. Campaigns no longer need to just aim for attention; they can get customers to want more from ads in order to revere the icons they’ve created.”

Check it out! EBSCOhost eBook Collection

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