eBook of the Week

Millions will be glued to their TVs this Sunday to watch the Super Bowl … AND the ads. How do advertisers do it? Why do we care as much about the ads as the game itself?

ADs to Icons: How Advertising Succeeds in a Multimedia Age by Paul Springer

 “Ads to Icons is about recent developments in the media-drenched age where so many channels, public spaces, and personal technologies carry advertising that it’s hard for any messages to register. This book shows how advertising can still rise above the noise and clutter … to make people take notice. The fundamental argument … is that advertising has been regenerated and transformed. Campaigns no longer need to just aim for attention; they can get customers to want more from ads in order to revere the icons they’ve created.”

Check it out! EBSCOhost eBook Collection

Art Reception Today – Gannon Gallery at the BSC Library

3rd Annual Century High School Art Show at BSC
Artwork by CHS Visual Art Students

January 13 – February 13, 2015
Reception: Thursday, January 29, 4-6 pm

Stop by to see the work by these young artists from Century High … everything from paintings to drawings, ceramics, mixed media sculptures, and scratch art.

eBook of the Week

Wild: from Lost to Found on the Pacific Crest Trail by Cheryl Strayed

In 1995, with her life falling apart, 22-year-old Cheryl Strayed decided to walk the Pacific Crest Trail. Solo. Her memoir of that experience, Wild: from Lost to Found on the Pacific Crest Trail, was first published in 2011 and became a #1 New York Times bestseller. The film adaptation (starring Reese Witherspoon) was released in December and is currently playing at the Grand.

Wild is a terrific read and also the second book in the BookTalk at BSC 2015 “Road Trip” series. Join us for the discussion!

• When & Where: Sunday, February 1, 1-3 p.m., BSC Library
• Discussion Leader: Dr. Janelle Masters, recently retired BSC Dean of Academic Affairs and a self-described “recovering English teacher”

For more information about the “Road Trip” series and BookTalk, take a look at our LibGuide.

Check it out! Beyond Library Walls Digital Collection

Mark Zuckerberg and the`Year of Books’ Challenge

On his January 2nd Facebook posting, Mark Zuckerberg announced his personal challenge to read a book about new cultures, beliefs, and technologies every other week in 2015.

You are invited to join the challenge through the Facebook page, A Year of Books.

The first book selected was The End of Power: from Boardrooms to Battlefields and Churches to States, Why Being in Charge Isn’t What It Used to Be by Moises Naím (on order for BSC Library).

The second is The Better Angels of Our Nature: Why Violence Has Declined by Steven Pinker. (Available at the BSC Library – HM 1116 .P57 2011)

Are you up for the challenge? 

Holiday Hours – Martin Luther King, Jr. Day

The Library will observe these hours for the Martin Luther King, Jr. Day holiday:

• Saturday, January 17 — CLOSED
• Sunday, January 18 — CLOSED
• Monday, January 19 — CLOSED

Regular hours will resume on Tuesday, January 20.

Even when we are closed, our library catalog and databases are available 24/7.

Image from the Library’s Britannica Image Quest database

Talent on Display

At the Gannon Gallery/BSC Library ….

3rd Annual Century High School Art Show at BSC
Artwork by CHS Visual Art Students

January 13 – February 13, 2015
Reception: Thursday, January 29, 4-6 pm

This show includes about 147 pieces of artwork… everything from paintings to drawings, ceramics, mixed media sculptures, and scratch art. You will be impressed by the show’s color and variety and by the talent of these young artists. CHS art instructors are Jenna Jacobson (also a BSC alum), Laurie Foerderer, and Brad Lies.

See it for yourself at the Gannon Gallery at the BSC Library

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Welcome back!

Classes have started and it’s time to get down to business. 

The BSC Library is in the business of helping with your research and information needs. Our librarians can help you:

• Define research topics
• Develop research strategies
• Locate and use print and electronic resources
• Interpret reference resources and citations
• Learn how to use information resources

Stop by the Library to enjoy the Gannon Gallery artwork, relax with a magazine or newspaper,  study, check out some books, or get help finding the information you need for your assignments and projects.

We have a great collection and great services.  Check us out!

Library Hours, January 5 – 12, 2015

Library Hours, January 5 – 12, 2015

The Library will be open 7:30 a.m. to 5 p.m., Monday-Thursday, and 7:30 a.m. to 4 p.m. on Friday.

No weekend or evening hours.

Regular library hours will resume on Tuesday, January 13.